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Band-Aid a brand that’s socially responsible Band-Aid partners with RED in the fight to end AIDS. It is encouraging people to #BANDTOGETHER and wear their (BAND-AID®)RED bandages as a symbol of collective action. https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/1617554952309-H8Q82LHOAW5FA8XBB7AO/band-aid-skin-tone_dezeen_2364_col_0-852x852.jpg Work2 - Band-Aid - Holistic Health Approach with a focus on emotional and mental health well being Consumers aged 25-42 will be most responsive to brands stressing a holistic approach to health and wellness. 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Branded options struggle as private label grows As consumers prioritize value and function when shopping for first aid products, several brands are experiencing declining sales as consumers question whether they are willing to pay a premium for name brands. https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/1617555601371-LTE9THWSWK9Q7E9ZW6I1/bab_00381371188260_bandaid_red_20ct_00045.jpg Work2 - Band-Aid - Digital is the new currency for connecting with consumers People believe brands and social media can power connections. Despite feelings of division, 91% of people believe in social’s power to connect people. 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A Tale of Touch intezaar (longing) https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/02d4d8a8-db3d-40ed-80c7-9d0cad601102/Izhaar.jpg Portfolio - A Tale of Touch izhaar (confession) https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/1589822293891-KEO4H1ZNYVVN94F0BKI2/Ikraar.jpg Portfolio - A Tale of Touch ikraar (the lover's embrace) https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/1589822303697-PA87B3NDD2J0M6OBL1MY/Final+edit+.JPG Portfolio - A Tale of Touch killing me softly https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/1589822305662-I55OGE01JT128QD6PMVC/FullSizeRender.jpg Portfolio - A Tale of Touch held, but unheard https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/1589822203059-DGIOYWFUV4HR9W5FYTYI/Snapseed+13.jpg Portfolio - A Tale of Touch first steps https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/1589825223230-8IKS7A7U4NLL0B5KSO9E/hand+1.png Portfolio - A Tale of Touch an intimate dance https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/1589822331514-78O2BEUXQCG0HV8S5PTO/edit.jpg Portfolio - A Tale of Touch reaching out https://www.riyamehtamahajan.com/portfolio/unbecoming monthly 0.5 2026-04-07 https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/e335cf85-668f-4a92-8819-3f27981ccddc/Inflated+Self_01.jpg Portfolio - Unbecoming the weight of being https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/076a689b-2aea-4b6d-8b5a-cdf1265415cb/1T7A1945_clone+stamp+%2B+railing+expand-1_FINAL.png Portfolio - Unbecoming processing light, losing form https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/1775439660563-QKBIMB3DWOEC4O95LYBC/Snapseed.jpg Portfolio - Unbecoming work in progress https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/3b498bde-489d-4e65-8df5-ae20750032d4/1T7A2266_Puzzle+Emboss+Grain_FINAL.png Portfolio - Unbecoming pieces, but never whole https://images.squarespace-cdn.com/content/v1/5ec2b1ce6de7b32ab7d0862f/938a7b16-5836-4240-837d-b66b2b1fa3a4/FINAL+Edit.jpg Portfolio - 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