Quarantine

Diaries.

THE QUEST : How can AT&T add value to the lives of their customers. With regards to their core brand values, brand personality, and what they already do as a company, creatively how can we add to their story during this terrible time in humanity

THE THEME : While lockdown can be scary, there are moments of relief & joy in our everyday lives that make this quarantine life less scary and sometimes even enjoyable.

THE PLOT : AT&T users who are locked at home realize that this quarantine is a bit less scary as the truth is we are all in the same boat and we connect them to other users via a participatory, crowd-sourced documentary to be aired by AT&T's DirecTV, everything powered by free mobile data to foster camaraderie